CHECKATRADE ALTERNATIVE
Checkatrade vs
Tap4Review
Checkatrade charges £1,000+ a year and keeps all your reviews on their platform. The moment you stop paying, you lose everything you built. Tap4Review builds your Google profile — reviews you own forever, for £49/month.
Try Tap4Review Free →THE CRITICAL DIFFERENCE
Checkatrade reviews live on Checkatrade.
Google reviews live on Google — forever.
When someone searches for your trade in your area, Google shows Google reviews. Not Checkatrade reviews. Every pound you spend with Checkatrade builds their platform. Every review you collect through Tap4Review builds your Google profile — an asset you own permanently.
Annual cost
Who owns the reviews
Google Maps impact
FULL COMPARISON
Feature by feature.
| Feature | Tap4Review | Checkatrade |
|---|---|---|
| Who owns the reviews | ✅ You — on your Google profile | ❌ Checkatrade — on their platform |
| Where reviews appear | ✅ Google Search & Maps | ❌ Checkatrade.com only |
| Annual cost | ✅ From £588/year (£49/mo) | ❌ £1,000–£2,000+/year |
| Contract | ✅ No contract, cancel anytime | ❌ Annual membership |
| NFC hardware included | ✅ Free with every plan | ❌ Not included |
| AI review responses | ✅ Included | ❌ Not included |
| Review portability | ✅ Reviews stay on Google forever | ❌ Reviews lost if you leave |
| Google Maps ranking boost | ✅ Direct ranking signal | ❌ No Google impact |
| Smart review routing | ✅ Smart Review Shield™ | ❌ Not available |
| Setup time | ✅ Under 1 hour | ❌ Vetting process required |
Checkatrade pricing based on publicly available information. Exact costs vary by trade and region. Subject to change.
When Checkatrade makes sense
Checkatrade is a directory — it sends you leads from people already browsing Checkatrade. If you're starting out with zero online presence and need an immediate stream of enquiries while you build your Google profile, a Checkatrade listing can fill that gap.
The risk: you're building on rented land. If Checkatrade changes their algorithm, increases prices, or you decide to leave — everything you built goes with them.
When Tap4Review makes sense
Tap4Review builds your Google profile — one of the most valuable long-term assets a UK contractor can own. Every Google review you collect is yours permanently. They improve your Google Maps ranking, drive inbound calls, and compound in value over time.
At £49/month vs £150+/month for Checkatrade, you save over £1,200/year — while building an asset that actually improves your Google ranking instead of someone else's directory.
COMMON QUESTION
Can you use both?
Yes — and many contractors do. If you're currently on Checkatrade and happy with the lead volume, adding Tap4Review alongside it is a straightforward decision. You're paying £49/month to simultaneously build your Google profile while your Checkatrade membership brings in immediate leads.
Over time, as your Google review count grows and your Maps ranking improves, you may find you need Checkatrade less. Many contractors reach a point where Google alone drives more than enough inbound work — at which point the £150+/month Checkatrade fee becomes optional.
Own your reviews.
Own your Google ranking.
Try Tap4Review free for 14 days. NFC kit shipped on activation. No contract. Cancel anytime.
Try Tap4Review Free for 14 Days →No credit card required.